Skip to main content

Full text of "Billboard (October 1896)"

See other formats


ADVERTISING. 



Vol. VI., N0.-9, . 



CINCINNATI, OCTOBER 1, 1896. 



I'HU YEA It. >'.<x> 



THE "PICTURE HABIT" 



My conviction is based on experience, 



You've done it. 



over page after page, catchiug maybe 
only a confused blur of type until you 
strike an illustrated page and — stop. 
You may be going so fast that you get by 
two or three pages before the impression 

strikes tbat cluster of brain cells. But it of picture will stop a 
gets there, and not only stops but reverses illustration "illustrates, 
you, and makes you turn back the two 
or three pages, look At the illustration, 
and read all or part of the ad, according 



picture— the right kind of a picture — 
will do. 

Speaking of the right kind of a picture 
reminds me that there are illustrations 
and "nillustrations." Almost any kind 
1, but only an 
English adver- 
wirh any pretty or 
striking picture that will make a man 



: if possible. 



of a universal habit of h 
" picture habit." 
Some place in the medulla oblongata 

cells tli.it brings him to a dead bait every 
lime his eyes encounter a picture. The 
brain cries "What? Why? What is it?" 
and the mail is incapable of stirring hand 
or foot until the que " 



read any article in its entirety. He Hips 
over page after page of solid type.! with' 
forefinger dampened to facilitate speed, 
until he strik,s an illustration. Then 
the "picture-habit" cries- "Halt ! '' And 
he halts. HescanstHepdure. He reads 



Hen 

search of the quoted sentence under the 
picture, in hopes of finding a brief but 
fuller explanation. He nods the sentence, 
— reads It. — reads a paragraph— two para- 
graphs three. The man's fire finger gets 
dry- lie forgets his hurry-and in slang, 
"he's stuck." He ends by reading ihe 




I've done it Evcry- 
It's the irrepressible 

It's a habit easily explained. tt is 
ground into the fibres of every human's 
brain in childliood. Take your baby's 
first book. What do yon encounter first 
-ajucture. Baby knows what a cat is. 
Here you find a picture of "kitty" and 
under it a line -"Ca-t— Cot." 

There's the "picture-habit" for you,— 
right at the first mental plunge. 

And still you haven t struck the bed- 
rock of the habit. It go:s further back 
i'llHTo babyhood. It's bred in the brain of 
lb* entire race. It 




RIMANOSZY. 



illustration may be dispensed with. 
With the newspaper of smaller places il is 
different. It has only a very few fonts of 
the most commonplace display type. The 
small city advertiser has but little show 
to have his ad strikingly displayed. That's 
why an illustration comes in especially 
strong for the smilt city merchant. It 
takes the place of striking display and 
Buttonholes the reader. 



applies equally well to booklets. 



The "poster-craze" issimply adcvelupe- 
mentofthe "picture-habit"— an illustra- 
tion of its tremendous hold npon the 
mentality of humanity. It is the result of 
Ihj "picture habit" when emphasized by 
an artistic education. 

The modem poster is supposed to be 
always artistic There can be no question 
about its artistic quality in the land of its 




■oster, while it is usually 
> the French poster from an 



It tell si 



It is 



It is cleaner, and 
doesn't repel the straightlaced by giving 
them the idea tbat the advertiser is a little 
bit too gay. It doesn't bump too harshly 
against Anglc-Saxon prejudices. It falls 
short of the magnificent color-He nding 
of the Cheret and Grasset but U steadily 

improving.- — — - 

The American poster will be the poster 
of the future. It is decent and will soon 
rival the French poster ax a work of art. 
It is practical and advertises. Aa an aid 
to other forms "of. advertising, wherj it 
can be afforded, it has an undisputed 
field. Its usefulness is based on a menial 

the "picture habit." It has come to stay. 

Illustrated honk Jets do not go into 
waste-baskcu. Pull out the drawers ol a 



Tlie first writing was picture-writing. 
Tlie first alphabets were picture- alphabet 
—those of the Egyptians and Phoenicians. 

Of all the mental hablis of humanity I 
do not suppose there is a more inveterate 
one than the "picture -habit" Just watch 
yourself some day. You have finished , 
cutting the leaves of a magazine and are 
taking a careless trot through the adver- 
tising pages before getting down to the 
serious business of reading. You flip 



it does or does not in- 



Tliat's the ' 



don't believe in leaving a force like 
that out of an ad. If a picture in my ad 
will bring a man to a standstill, hutton- 
hole him and hold on to him until he 
hears what my ad has to say— why I want 
a picture in my ad. And that's esactly 



show the article advertised. "Secing's 

The valoe of an illustration in an ad is 
pretty well understood nowadays by city 

advertisers. % It is in the minor cities and basket, but pictures 



keep them, save them, pal rhem away 
Cold type may be consigned to tbe waste- 



towns that it doesn't appear to be appre- card that's neatly illustrated will in st 

ciated. If anything, the picture ad should way stick around in full view on a ms 

be more indispensable to the country than desk for weeks, and even then be c 

to the city advertiser.: The City news- fully tucked away in some nook or con 
paper has innumerable fonts of display When yon advertise, don't forget the 

type, cr ' 1 ' 1 '"" niiHrkinr fcn lwH hit 11 Cii^t 11T¥*-H*hlt " 



BILLBOARD ADVERTISING. 



October, 1896 



The i 



and I 



PlitiLlbsiri^^ 



LETTER WRITING. 
WhOt most of Ihe bill postin; 
ments in the larger towns leave nothing 
to be desired in points of business like 
methods, there are many bill posters in 
smaller towns who are sadly' deficient in 
this respect. Nowhere is this more appar- 
ent than in their correspondence. It often 
happens that the first, last and only time 




JOHNSIMTH. 



There is danger that this will b; carried 



sends the paper, is when he receives their 
bill. Now this is all wrong. It hurts the 
bill poster who is guilty of it, it hurts the 
craft in general, and it hurts agents, 
printers and everyone connected or identi- 
fied with bill passing in any manner what- 



The first should acknowledge the 
receipt of paper. It should also convince 
the advertiser that the package has been 
opened and properly counted by speciry- 

etc, contained in the shipment. 

It should always be mailed the day the 
paper is received. A printed form on a 
postal card akin to the following. is a very 
handy and convenient method to adopt. 



but on the whole it is well t 
that nothing is always in such good taste, 
nothing so thoroughly business like as 
good white paper and plain black ink. 
Every bill poster should have a neat letter 
head and envelope. They should he lith- 
- " if he can afford it but in any 
the design should be special and 



Posting Co.. of Chicago, handled 113.100 
sheets for the h'crord 01 that cily during 
the week of September iSih. It covered 
H14 towns in twelve states. 

In Chirago proper tbey posted four 
hundred 6x5 stands .in all 17,000 sheets. 

iw carryingthe follow 
ing paper on their boards : The Record, 
ijcoo sheets; Geo. V. Childs' Cigar, 1600 
sheets; The Hub, moo sheets; Wheeler & 
Wilson, Soo sheets; Putnam Clothing Co., 
3700 sheets; Dennedy Si Co.. 2400 sheets ; 
Dr. Munion, 1600 sheets; (Quaker Oals, 
4100 sheets ; Prances Soaps, 7400 1 
Herman's Gum, 2800 sheets; Snide 
sup, 1000; Imperial Sweeper Co., Son 
sheets ; Dr. Tar, 1500 sheets, ™ 
Bailey, 35000 sheets. 



tt H Tyn f .. o( fti>rfo*neW. O. at 
O A. R. reunion al Mlooespolia 
rlo-nmrr. manager ol Ihe Atheillle 1 
Agvnry, Asnevllle. N. C . rtoea Bit n 



Every letter that leaves a hill poster' 
office should carry with it en enclosut 
in the shape of a folder, booklet. card,o 
blotter. These can be had at small ea 



ing procurable. Let them deal with toe 
advantages of posters in a general way 
while describing your d* 



means to bring posters before the adver; 
tisers of the country, and keep th^m 
there continually. £J_ 

The Kansas City World, September in, 
devoted half their fiist page to anjtftus- 
Irated write Dp of the Kansas 1' ii.y uili 
Posting Co. 



that section of the country. 

J. F. O'Melia. of J.r.ey Cily, says that 
the past summer is the best he has 
ever had, the immense bicycle ailverti>ing 
serving to keep him busy during what has 
heretofore been the dull season. 




GEO. ELSTON, 
Besides being Ihe city bill pt 
chief of the fire department of Anaconda, 

fere with his business, bis bill porting 
plant being run in a th 



Lew Angeles. 

The merchants Ad-Sign Co.. of Los 
Angeles. California, have purchased the 
entire business of Mr. Geo. P. McLain, of 

Company, which is a member of the In- 
ternational BillPosting Association, now 
controls all the^tcds of that city. 

The Merchants Ad-Sign Co, is composed 
of Wm. B. Wilshire. President. N. G. 
Wilshire, Secretary, and T. M. Sterling. 



iQha Cb"pmiD Co.. very properly refused to 
■llmr the Snider* Catsup people twentr percent 



Kioto I11 general manager of the cripple creek 
Bill rtxllng Company. Mr. Flpto lunilulc 
ol the vaudeville buaineu. having been agent 
and business raanaveralvnriouitlmri ofaeveral 
managed pugilist 




RiMANOSZY. 

Adolph Rimanosiy whose portraits ap- 



: and > 



I great 



U poi-ted and ready for inspection. If 
contract calls for listed service, the list 
should be enclosed in this letter. 

6 bill for the 
t be mailed 
until the time covered by the contract has 
expireiL If renewals have been necessary 
a new list specifying the locations recov- 
ered, and the amount of renewal paper 
left on hand should accompany it. 
These three letters are of vital import- 



STATIONERY. 

Good stationery is of the greates 



for them. 

We clip the following from 
Angeles Herald of September 1; 

|a Public ; — I tafve tMa da? * 
HnihlllH' Ad-sign Co, all my In law 
good uili of Ihe City Bill PoRingCo.ai 



« there Cetfe 



portance. In this respect 
is a tendency to be overly ornate and 

gaudy especially in the use of colors. qui Tout precedee. 



Dans la 1i liaison de septemhre des 
Maitres detAffiche. nous tronvona 1'une 
des compositions les plus admirees de 
Jules Cheret : les Coulisses de C Opera an 
" -e Grcrin; 1'affiche de Bonnard, 
la Qevue Blanche ; celle de Gaston 
y: /bur les Panares de France el de 
ie, etune affiehe d'nn artiste beige, 
■i M eunier, pour les Concerts Ysaye. - 
livraison ne le cede en rien. pour 
■ - la parfaite execution, a celles 



Mr. McLain was a member of the Pacific 
Coast Bill Posters' Association, also the 
A. B. P. A . and his! 
latter organiia lion without 



able degree, the unique and altogether un- 
common ability to idealize a portrait with- 
out sacrificing the remembrance to the 
original. Under bia deft touch, wrinkles 
and crow feet disappear as if by magic 
Old faces grow young and irregular fea- 
tures become handsome. We hope to he 
able to 1 say more of this splendid and 
sterling artist in a future number. Mr. 
Rimanosiy, who is employed with the 
Biro bridge Lithographing Co., of Cincin- 
nati, was absent in the m 
Virginia, on a 
time of going t< 
impossible to procure the. necessary act 
rate data for a more extended article. 



Posters pnll powerfully. 



Yon can reach the public's purse qui 
and cheaper through the billboards 



October, 1896. 



BILLBOARD ADVERTISING. 



A Panic Caused by Posters. 
Sic gel-Cooper Company's Big Store 



Take y 
their advi 



r hat off and ask Mr. Jones. 



Heretofore we have imagined that all 
the good a poster could do a dry-gooda 
store was to display iu name prominent- 
ly, and so keep the name before the public, 
but that the newspapers were needed to 
give columns and pages of descriptive 



Some time ago I wrote of the 
HI cess of the JVew York Journal, caused 
mainly by its methods of advertising — 
almost exclusively postern. 

This wonderful record in favor of bill 
posting has been eclipsed. The Siegcl- 
Cooper Co's., big New York store has 
been opened to the public; the. 
nients oF the opening have been almost 
exclusively on the billboards of New 
York and surrounding towns. The news- 
papers have been filled with 
menls of the Lig rivals of the new store, 
and the new store used only small space 
and that very seldom. 

The posters announced that the big 



Atlanta Exposition, than I have been able 
to discover in the French capital after a 
week of diligent search. 

There are a few posters to be seen, it is 
true ; but, good gracious ! they are few 

lence. Whit is more, they all seem to 
have been banging in the places they 
occupy for such an indefinite period that 
one is forced to speculate upon the date 
of their first appearance, and to wonder 
whether the boom has not " 
burstedand the period of post 



room, apparently being about as frequent 
as earthquakes in the locality mentioned. 
Even the tickets in many of the show 



le they have 

idea may be born and incorporated into 
tbo^E which will some day take their 
place, and thus a return to the scene a few 
days hence may reveal something worth 

copying. Meantime, Americans may con- 




the salary of the advertising manager ; 

no idea what that salary is. but 
the probability is that Siege) Cooper Co., 
would consider another $5,000 a week as 
extremely reasonable if they conld not 
retain Mr. Jones otherwise. 

Mr. Jones' first name is Charles F-, be 
used to run a shirt store on Fourth Ave., 



streets were almost impassable, and al 
K:jo the tremendous pressure broke in the 
doors, and the crowds stormed the build- 
ing. A mad scramble began for the bicy- 



Si Middlrton's "New York Store," located 
across the street, noticed Mr. Jones' great 
advertising ability, bought out his store 
and made him their advertising manager. 
The Rotbcbilds, of Chicago, when about 



o launch their ir 



enterprise, carried him off to Chicago, 




which applies to the principal c 
Belgium and Holland as well as of France, 
as far as I have visited them. 

Advertising in street cars is done on a 
comparatively small and very unsatisfac- 
tory scale. As a rule, it takes the form 
of labels posted on the windows of closed . 
.cars and of cards nailed to the roofs of 
open cars. In the one case you see the 
ad. when you want to see something else, 
"and try your best to dodge it ; in the 
I other, you fear to look at the ad., owing 
to the risk of dislocating a very important 
part oF anatomy ; to- wit, the neck. Per- 
haps this kind of advertising pays : and 
then, again, perhaps it doesn't. 
- What there may be money in is the 
advertising done outside the street cars. 
This is brought to perfection (I) in Eng- 



11, and one of the policemen, Officer 
MtKenna, of the City Hall squad, was 
Forced sgainst one of the pillars and his 
ribs were snapped short off; other police- 
men were knocked down in all directions 
and men and women were trampled under 
the feet of the pushing thousands. 

The bicycles fared no better than did 
officer McKcnna. The table that held 
thai was knocked down, and tbe wbeeels 
in less time than it takes to tell it 



to New York, and has 
ce in a study of the 
people and tbe methods of tbe vicinity. 
He seems to have learned his book. 
May his shadow and his : alary never 



(am W. Hoei. 



ALL'S WELL AT HOME. 




delivered. (And this in the 
Fact that their delivery system 
:r attempted in its " 




* of the public a little while. 

The first week of the big store has just 
. losed. and the sales each day have aggre- 
gated over 1 100,000.00 j not f. ,00,000.00 
for the week, but more than a bundiw 
^lousand each day for the entire week. 

How did it happen? 



that of routing out a little inform- 
on the subject of advertising. 
t some weeks of hopping around 
ae point to another, the conclusion 
:n arrived at that all's well at home, 
in give the Contiuent cards and 
and then sweep tbe deck in the 
of publicity. 

amnion with most observant citi- 
have noticed the booming of the 
posters we got from the Con- 



naturally euough, to find Paris just about 



NEW YORK NOTES. 

The Journal's evening issue made its 
first appearance this week, and the com- 

bo^ro? to' such™e. h t e nf that iHea^d into 



There are rumors that the R. J. Gun- 
ning Co.; are laying wires for a poster 
plant in Brooklyn. Two or three other 
parties are also talking about entering 
that field. The amount of vacant space 



saying a wont, but it _ .„ 
pose that they are happy, for Van Beuren 
{slo'lose that fence at Broadway and 
Thirty-seventh St, on account of new 
building. As Vsu pays (5.400 a year For 
™ *-- -- i. possible tuat he ! 



ti nation of about every car would seem to 
be -Chocolat Luchard," just as at one 
time the Frenchman making his first visit 
to London reported every railway station 
of a certain local line as being named 
"Coletnans Mustard." 

In the matter of street-car advertising, 
especially, there is nothing here worth 
copying. We prefer to see the destination 
of the car on the outside thereof rather 



adopted a form of imprint board that la 
superior to anything heretofore user) in 
that line. It is of enameled iron, blue 
■ nd wbite. and practically indestrnctable. 
y ;tell me tialiufimc^lisveiyj^gh, 

Sieget Cooper Co.. the big department 
tore, lias a big showing on the billboards; 
n fact the billboards seem to be their 



The food products are coming to the 
front again for their regular lall and 
winter run, Franco-American Soups being 
* tost with the smiling 



We are a nation of advertisers, and, as 
can see. we have many points to give 
. few to gain from outside 



We took some poster notions from the 
"Continong" and we have added to 
them. . Now it is safe to say that we are 
running away with all tbe poster honors. 
The other honors we have held for a long 

As to progress in the art of advertising 
on the continent, that must have been 
arrested and thrown into tbe deepest 
dungeon long ago, if we except the little 
poster spurt already too Frequently all uded 
to. Taking Paris as a point with which to 

M my firsTvisit of nearly twenty years 
.. The same old announcements in the 
■e old style prevail, changes in tbe line 




One of the advantages of the City Asso- 
ciation baa been the protection against 
extortionate fence rents, an agreement 
being that if one bill poster is bidding on 
a location, neither of the other two shall 
offer or pay any mote. There are wild 
rumors afloat however that one of the bill 
posters has evaded the spirit oF this rule, 
by inducing one of his theatre customers 
to rent a board at Forty-third St, and 
Broadway at |ioo a month, (15 being the 
amount offered by tbe member to whom 
it was first offered. A splendid Fence on 
One Hundred and Twenty-fifth St, is 
awaiting a similar fate ; Van Bsureu 
formerly controlled it, and sublet it to 
La Tour for painting. The owner got the 
idea that there was a fortune in it, and it 
is now on the market at (1,500 a year. 



BILLBOARD ADVERTISING. 



Billboard fldverti5iD4 



Coxditioks like these are 
deplored. To a large extent they 
their origin in hasty ami 



JAMES H. HENNEQAN, 



r~Jt I j Advertising is Wd * Ijmdim at ZWj 



lift to bin 
stiiL Pot twenty together and-they will 
be a parcel oF fools and proud of it Add 

While this is unduly severe, it ( 
denied that bill p 



^'conventions as we tjon d 
n the past, have been about 



sadly defni ntinpointof careful reflection 
and painstaking consideration of tbe mat- 
ters and issues that have been brought 
before them. There has bee 

too much of a tendency lo go with tbe 
crowd, and far too little thought of the 
future. Matters that should be < 
I and exhau 




For the Good of the Order. 

A Few Remarks from Jin V. Hoke. 

1 was reminded of the advantages of 
belonging to the Association, or to an As- 
sociation, no matter which, the other day, 

bill posters, " what good will the associa- 
' want to tell all of you 



1 was negotiating with a large adver- 

propriation from newspapers and put it 
into posters, when the old objection was 
offered, the same objection that has been 
offered by this same man for the past 
three years:— that be can't tell that he is 
getting service. 

called his attention to the list of 
of Association members, and west 
the by-laws with him to show that 



OCTOEER, .89*. 

heavy rainfall ruins a lot -of the paper 
right where your customer will see" it a 
dozen times a day for the rest of the 
month, yon will wish Ih: t yon had advised 
him to post only 800 sheets, keeping the 
other two hundred for renewing. This 
little oversight on the part of bill posters, 
has been the cause of killing of many he- 



's commissions. This month 
though, it's the Associate 1 Bill Fosters' 
Association that is wrestling with the 
problem. It appears that a Cincinnati 

placing a twenty sheet stand and dealing 
dir.-ct with bill posters. They claim the 
usual twenty per cent commission allowed 
to middlemen, on tbe ground that they 
tbemse ves are. working out the detail in- 
cident to apportioning and distributing 



11 only be paid 
to certain official middlemen who are 
named. Bill posters, who are members 
of the. association are also allowed com- 
mission on business that they work up, 
hut this has no bearing on the present 

Despite the stipulations of the constitu- 
tion, members everywhere are pretty 
generally accepting the paper and allow- 
ing the commission, which excites tbe 
wrath, not only of the official middlemen, 
but alsoof tho»e members who are making 
an effort (o be consistent by living up lo 
is of the order. 



the middlemen «• :' they are trying to 
figure out what advantage they derive 
from their appointments. There efforts 
have not been crowned with any consid 
erable degree of success up to this writing, 
and it is unlikely that they will fare much 
better in the future. These middlemen 



1 posters existed. In return, 
~s pledged themstlves (for ft 




The adoptic 
practical is futile, nay worse, its puerile— 
utterly beneath the dignity of any trades 
Just why grown men in full 
' " " ■ faculties, will indulge"^ 
: all understanding-. 
but they do and it is owing to this facf 
more than anything else, that those de- 
i of the association which are feasible 
and valuable are rendered inoperative. 
For this same reason the Associated Bill 
Fosters' Association will fail of its object 
so long as it is conducted on "close" 
association lines. The -close" associatifln 
affects lo set at naught the law of 'Supply 
and demand, and ignores the fundamental 
principles of all trade and commerce 

the earth, with all the wealth of its people 
to back it, would be powerless in such a 
contest. When a portion of the members 
of one particular naft atlemjit it. they 
only succeed in making themselves and 
their organization ridiculous in the eyes 



COtfTJfG back to Ihe Catsup Incident 
we might say that if Ihe bill pasters had 
unanimously refused lo allow commis- 
sions to tbe Suidet people. The John 
Chapman Co., of Cincinnati (members of 
the A. B. P. A.) who worked up the order, 
would havesecnred tlie distribution and 
at the same time the commissions to which 
they were justly and fairly entitled. As 
they did not, the Chapmans lost not only 

Cincinnati as well This gives rise to 
several questions. The first is, how did 
The Chapman Company benefit by mem- 
bership in Ihe association? The second 
is, lo what extent did they benefit the 
other members by taking the stand they 
did? A third is, if "you stick to me and 
I stick to you," what is the matter 
with the glue in tbe present instance? 
Still another, if the official representatives 
are going to fare as the Chapmans did, 
what are they going to do about it? 



lice to every 1 

He had never before hi an] of an associ- 
ation of bill posters, and was much inter- 
ested, and promised for tbe first lime, to 
seriously consider the advisability of post- 
ing, at least in towns with association 



For years it has been the custom of 
some up-to date bill posters to send out a 
postal card to the retail trade in their 



is falling off with many of the bill posters, 
and am sorry to see it. In the first place 
the card does good in reminding tbe 
retailer of the goods and where to get 
them ; and it does the bill poster good in 
the sight of tbe advertiser, who if a new 
one, is not aware that the custom is an old 
one. But good customs are none the less 
good because they are old. 

If you have not yet sent out these 
reminders g-t into the habit right sway. 
-f- 

Last month ! prit an ifj fn Biiiboard 
asking for a letter from "every bill poster 
in America/ 1 I have not yet beard from 
all the bill posters, but I think I have 
had letters from every one that has oppo- 
sition. It is a singular thing that as long 
as a man has no opposition he thinks that 
it U unnecessary for him to make an 
effort. " They've got to come lo me any- 
how," he says, when the fact of the mat- 
ter is lhat in many instances '■ they " 
don't know be exists; as a result this 
man's town is frequently overlooked. A 
good circular letter would be servic=ab!e, 



-I- 



the legitimate bill poster. Some years 
ago. Chicago was overrun wilh snipers ; 
all tbe theatres had dozens of them, and 
tbe bill posters had them, and some of the 



barrels, telegraph poles, curb stones, 
everything suffered ; a procession of snip- 
ers started down State SL, and Wabash 
Ave., every Sunday morning, covering 
telegraph poles ; in an hour the fre>h 
paper was an inch thick, and the bottom 
sheet not yet dry. By night the wad 
would be a foot thick, and the same thing 
obtains now in New York. The bill post- 



1 people against bill 
posting, and the council was appealed to, 
with the result that sniping there is a 
thing of the nasL Bill posters there now 
furnish the Chief of Police with a list of 
every board, fence, wall or daub, on 
which they have a right to post, and tbe 
man caught posting on anything not so 
listed, is arrested. The law furthermore 
says that Ihe fact of a man's poster being 
found on a prohibited spare, is prima- 
facie evidence that he posted it there, 
and no claim that " I didn t do it " goes. 



In Xew York Hie oilier day the derno - - 
ishers began tearing down tbe St. James 
Hotel, on Broadway. Ass-on as the old 
building was down one story, and before 
the adjoining wall could be seen from the 
street Ihe bill posters of the Empire 
Theatre got into the old building and 
pasted John Drew all over the wall of the 
adjoining building. The owner of this 
building called upon Mr. Frohman lo 
have the posters removed, but, I under- 
stand that Frohman claimed he didn't do 
it, and consequently be shouldn't be asked 
to remove them. In any casi he didn't 
remove the posters, and the owners of tbe 
building calltd upon me to do this for 
them at an expense of several dollars, 
which they threaten to collect from the 



When you write to an advertiser soli cit- 
ing business, don't enclose stamp. This 
places the recipient under obligation to 
reply. If he doesn't need your service he 
is apt to feel provoked at the time lost in 
answering; if he does need you lie will 
gladly supply postage to reply to your 
letter. 



>ur town or vicinity. 

When your customer, who is new to 
posting, comes to you with a thousand 
sheets of paper, and wants a display of a 
month, the temptation to post the entire 
lot and so charge for a thousand sheets, is 
strong. But when a few days later a 



October 1S96. 



fitLtBOARb ADVERTISING. 



5 




A number of new alverlise-s not in- 
cluded in previous list* have en'errd the 
field recently. Some of lliein will i-se 
only a few papers, anil others will eni|iluy 
additional publicity as their business ex- 
lends. The addresses of ibe entire group 
referred to are given below: 

Wilson-Raymond Manufacturing Com- 
pany, 1 lit Court street, Brooklyn; Gen- 
eral Manufacturing Company. 101 Fullon 
street. New York : People's Puule Com- 
pany. 95 Dearborn street, Chicago; Silver 
Badge Company, jasper, Fla. ; A. C. Cat- 
tell Company, Cincinnati ; Continental 
Tea Company, Cincinnati ; Modern Nov- 
elty Company, Chicago; S:ar* Jewelry 
Company, Chicago; Whiteson Manufact- 
f, Chicago; Peerless Hyjji- 

st 45th street. Chi- 




devised by parties who are 



njss, Il is •'forlhi: good of (lie 
for all distributors to us; caution- before 
joining any. 

One of the best exceptions to the above 
is the International Association of Distril - 
utors. By careful work, faithful officers, 
etc. they have succeeded in putting the 
Association on a solid bisis. guaranteeing 
its service, protecting the advertisers. 
They invite your investigation before 
joining any other. Do so and it will be 
to j our interests. 

Reliable distributors need not 1 
to apply for membership in the Inter- 
national Association of Distributors. A 
member is wanted in every county of the 
United States. _ 

Battle & Co.. wholesale druggists oF 

proprietary remedy for a relief of pain 
and a substitute for opiates, 
deal direct with distributors 



A New Toilet F 

The Low* Crram Company, 56 Fifth 



Nichols liefl'ijsl Company, xjq 
-ago. managed by Dr. D. 
:ntly entered the adver- 

rh Co., of Bo«ton, has 

ey advertise. Their advertising 
has been clever, hut. they ought to pat- 
ronize distributors. It would help thctu 
wonderfully in introducing their goods. 

How Can They Afford It. 

Rowell & Company, 372 North Hamlin 
avenue, Chicago, is the name given by 
advertisers who announce that they will 
pay $7 per hundred for " your neighbors' 
addresses." They do not have to offer 
such high figures. Wonder what the 



the good offices t. ™ 
ster their own circulations. Where would 
the story paper be if it was not for the 
samp'e copies containing initial chapters 



PersonaJ Mention. 
'. Vaniyckle. of Indiana paiui 



■•l^mttK^ Hauler Artven\*.u K Co.. « I 
Fl_ Wayne. I.id_ h». the -neither,- 0.0,1 Mo, „ 
desired, iqdum houor to I he a* ~ " 




id. ba* joined the 
Co, of Una. O., 



The Lincoln Tea Co , of FL Wayne, 
have formally announced their in- 
1 of placing all of their distributing 
through the members of the Inter- 
They 




_ The wise advertiser seeks promptness 
more than any other quality* People re- 
spond quicker to the billboards than filly 
other form of advertising. " " ■ 



Fuller Job Office, of Fuller, Miss., nan 
bids from distributors in that state, a 
they intend to cover the entire state. 

A Big; Concern's New Base. 

The Dillantine Remedy Company nov 
has offices at 210 State street, Chicago 
The concern does medical advertising. 



Jatne* Bsach & S>o. |So<p») Dubuque, 
la., are placing busioess direct. For the 
present they will only cover adjoining 



Company. Boston, is Ihc 1 
cem that will endeavor to establish trade 
throughout the country during Ibe fait 

A New Peptonic Remedy. 

The Thompson Medicine Compan; 



MODERN TOWN CRIERS. 

The Quebec & Lake St. Johns' RaiU 
-■ — along tlie 



setting, good paper, good illustrations, local agent who takes his stand on the 



all requisite, if the advertiser is really 
seeking the highest percentage of returns. 
Yet while all of these qualities are 




The cc 
1 itself in a se 
I in. He then reads the ai 
This is getting back to the primeval ineth- 



r proprietary medicine 



tial, they are as nothing compared with ods of the day of the town crier. It is 
the importance of cai^ful, thorough and 
itious distributing Let this part 
ark be well done above all else. 



The only possible way to make distri. 
butiug matter pay is to distribute it. and 
the only 



id quarter of the jear 
payable October .»L Members of I he 
I A of D. wJI please note and respond 



ere is largely wasted. 

The Postum Cereal Company, Battle 
Creek. Mich . is placing new advertising 
10 Western papers. The advertising done 
by Ihe company last winter was attract- 
ive and judicious. TheChar'e H. Fuller 
Agency places a part of the o.ders, but 
the present advertising is done direct. 

Many men now out of work won!. I make 



T. e Frost Homeopathic Remedy Co 
Springfield. Mass , U now doing Ibe east. 
■h,lribuiing booklet* Get in II 
" .s too late. 



everybody would if tfcey lust Knew bow. 

rolling a 

dcail 

work 10 attend to it properly. There is detail to newspaper 
advtriising also, but lliey get rid of it by placing their ap- 
propriation whhsome one ofihe hundreds of newspaper 
3 jvcrtiiinR agents. 

There are as yet very lew poster advertising agents to 
take care of this detail, and as a result hundrets of business 
people lear to enter this field 

1 help the adverti-er by taking care of this detail, and I 
help the bill potter by securing for trm iiade that other- 
wise would go to some oihjr medium. 

If you are an advertiser 1 want 10 fee you and talk 
over the question of po ; fing. 
you to write to me and state how rniny boards you have, 

107 W. 2SU1 SL, New Yort 




6CT08EB, I896. 



SlLLbOAfeD ADVSRtlSlMe. 




/ 

Several small fairs were billed exclu- 
sively with samples sent them. The 
thrifty management simply having a few 
strips printed containing name, place and 
date of the meeting. This calls for some 
action on the part of the printers. Sample 
copies have come to be quite a burden and 
ruse, and it is hoped that half-te 
will bead 



Claim your dates for '97. 



The same meeting that settles up this 
year's business should elect the officers 



Tr.e season of 
that lias been experienced 
yet it is worthy of note that 
have enjoyed prosperity. Of 
ventures and medi 



asanas 



□.ally 



which in many i 
to disaster, but those socie is of establish- 
ed reputation that have been managed 
by men of experience, and conducted on 
saund business lines have fared exceed- 
ingly well. 

Nearly all of them have held up to the 
record of former years, and not ! 



■itor Id "ask lor descriptive pamphlets T la ode 
the best waya to get the Tight people inter, 
ed. but it ia found that out? a small portion of 
: crowd wilt atop for such an errand, 
rrobabtyoneof the beat devices is the small 
ulethal iaof sufficient attractiveness Iocs™ 
; recipients to take it home. If it is too easy, 





quires a man of ability, brains and experi- 
ence to properly conduct its intricate 
details. We hope that this fact will sodn 
be generally admitted and recognized" 
ritis. 




basy Bight-seeing. 

art" 1 

can secure. By lar the best advertiserae 



At an early hour o 
September 16th, the g 
working plant of the Winterburn Show 
Printing Co., 158-160 Clark Street, Chi- 
cago, was destroyed by fire, 

Ftrtunitely the books of the concern 
and the finished stock of printing on the 
shelves, were saved intact. This fact 
saved their theatrical patrons a world of 
inconvenience, and insured their being 
ntinoe on their tour without in- 
terruption, which would have ensned if 
had been unable to procure paper as 
usual, with commendable promptness, 
the Winterburn Co. notified their patrons 
of the state of affairs, and by the evening 
of the iGth, had an entire u< 
for their plant ordered, a ne 
lectcd, and were running as usual on 
September ajth. 

Poster printe 



it his fair may be who will use 
copies of posters sent him as samples is 
deserving of the aeveres 
downright disbonca y. 



but one fair this year. 
It is held at Vicksburg. and will be called 
an exposition. The premium lists are 
out and tbe buildings are rapidly ap- 
proaching completion. The feature of 
the open air attractions will be the Inter- 
collegiate foot ball games. 




Personal Mention. 



-c. Most of the poster printer* reported 
business ooor durine September. 



im, of the B. G. Bun 
Co., of New York, in a recent Msg 
regarding tbe value of exhibits at 
observed: "They are gocd In their 



going to bring yon any returns." 

The fair st New Lexington. O, was a 
moat unqualified success. There ia little 
doubt but that it was the best fair they 
ever held. Unfortunately however, on 
September 18th, the Sheriff swooped 
down and attached gate receipts and 
everything in sight on a c' ' 




1, Van I 

Schaefer, Hood or Plato make a business 
of this particular part of the work. They 
not only possess wide and varied exper- 
ience, but also know how to apportion 
the quantities for each town to a nicety. 
They can do the work economically, and 
what is more lo the point, they can do it 
right. Often times a new firm on the 

tempt, solely on account of the difficulties 
they experiemced in apportioning and dis- 



Slveu to the people aa thej paaaed Ma plaster in 
But there -ere In the paths of the e , c in „, 



that their claims would be paid in full 
and Ihey left fully satisfied that they 
wonld recover in full In November. Tom 
Grinley and Wm. J. Schram. the aeron- 




tothemetal backing by a specially pre- 
pared cement. The design is engraved on 
tbe plaster by a tool having a steel point. 
The plaster carrying the design is subse- 
quently hardened by being treated with a 
liquid solution, having a base of silicate 
of potash, anil the block is then ready for 
use. It is claimed for these plaster origi- 
nals that they are much cheaper than 
zincos. take ink well, and are easily 




OCTOBER, 189*. 



BILLBOARD ADVERTISING. 



f e g^^l f RACES. 1 



lion. July IMS. .897. W. J- AI-jreeM, irfj, 
wS Sa^ InJ. A O. U. W. C 





LICENSE. ssli'i; 



st and most approved form of bill postinR 
"i Jiiunce in upc. II is effective and protect- 
ee. Address, 

R. C. CARREL L, 

DAYTON, KV. 

SKY, OHIO, Svf"? 

Owm an j 0I)n train all billboards ind dead 




•J BifcMfc Nallo.ial0.m»erBi.llderVAi 
cbuian. Oetober .85- » - — '- 

MM HH. CMMH Kn 
UWt^Mii! 1 ';!!) Annual Reunion. Main- 



The HUSTLER ADVERTISING CO. 

* CONTRACTORS OF 

OUT DOOR ADVERTISING 



Prompt Service by Reliable Men. 



>8G9Taunton Bill Posting Co.»« 



B. T. ROBINSON, 



City Bill Poster, 
CLIFTON FORGE, VA. 



OUce. 45 Cohianctt St., 1 



Sm»ll paper* oiailrd for ,oc per wo. SaUrfac 
tian guarantied. Addreaa 

J. T. LtTMPKIMS, NEVA,VA. 



A. E. BENTLEY, 

Only Licensed BILL POSTER In 
GUTrlBIE, Capital of Oklahoma 
any bill Territory. 10,000 feet of space, and 
"~" satitfaction guaranteed. Eaten 
made known on application. 
A B. BenUey, OUTimiE, OKLA. 



Ttia Advertising Novelti Go. ^ 



miromaii biui«*rdj and ana veHlaera. Including calendar* cards, noKRIea. 

TJX;, ...... ... SEsMSS SSS^OSUS^ *"■ 




THEATRICAL 



DESIGNERS, . * 

S/ Poster 



LITHOGRAPHERS 

AND GENERAL 



Work 
Our 
. Specialty 

JOB PRINTERS. I * 



Our Dai e Book for Season 1896, '97--9S now ready, . 
and will ha sent postpaid on mceipt of £6 cents 



HASTINGS. NEB. 

Own and Control all Board* and Privileges. 
30,Ooo Square Feet of Boards. POPULATION 15 000. 



c'Iit American Engraving and Printing Co. 



"■" -aV-fV -| That', -ha, make burioea. i ™™-tb. more V' 

I pasb s-sf- — ~ — 1 

/1\ 1 ' • PU5n (a ■ llllle Journal "pobltahed lor pro. Ojf 

™ crewe people." It be I i* km™ loeo potb id jJT 




BILLBOARD ADVERTISING. 



6ctober, 1896. 




The Best and Cheapest 



DESK 



On the Market. 



T 



'HIS Desk is 'solidly constructed of oak, has 
double row of Drawers, Sliding Tablet, Com- 
bination Lock, Finished and is a perfect 

ship, 
in its c 



Special Price for Thirty Days, $17*50. 



MURPHY DESK CO., 



No. 139 KENYON AVENUE, 
CINCINNATI, OHIO. 



No Offia Comphte Witkout It. 

Business 



T oy 

best my of doing thin 
It treats particularly 
ACCOUNTING, OFFICE ROU- 
TINE, BUSINESS MANAGE- 
MENT and ADVERTISING, 



s topics ; Office Record, con. 



reviews of new books; Art uiD Pbac 
TICS of A 1 1 v sktimis ; g , presenting stud 



s in detail of tin 



accounting practiced in leading estah 



Monthly, 40 pages, illustrated, in- 
eluding supplement, *2 a year. Sampli 
copies ( mentioning this advertisement 

KTITREDGE COMPANY, Publisher 



'The BTTt poster* 



Modern Sign Writer 

and Orna mentor. 



No. 3 E. 8th St., CI 



N~ 



S=St3.-.V.-I.T 



ARC 



el CeiteriM am Sim 
Palmers manual. 



NIGHT H DAY. 

That is just the way we I 



PASSAIC ADVERTISING CO. 



RIPAN-S 

The modem stand- 
ard Family Medi- 
cine : Cures the 
common e very-day 
ills of humanity. 



Philip B. Oliver. 
Licensed City BILL POSTER. 



■ ts'I'A K? . 
"'CQIISPRING SHAFT SUPPORT-: 

AMD ANTI-RATTLE,. ^ 



Salaried Positions 



nj^otofao 
4c 1^5 tamps for written "letter of 
S M. BOWLES, Woodford City. Vermont 



through my agency 

Fairs and Rice Meetings. I prefer to book 
011 lonj; time contracts, but during the winter 
time, why do you not book wine of the most 
pre-eminent and successful of the Six World's 
Famous Binds, of which I have the agency, 
and coin money in your city ! Let me hear 
from persons of managerial skill, and book 
them either on a rjercentaee or guarantee 
basis getting any quantity of window hangers 
and mnographie work you can use. Write 
for terms, dates, circulars, and any infor- 
mation desired. Address. 



RHRNITT Designer of Deaoriptive, 




OCTOBER [896. 



9 



B1IXBOARD ADVERTISING 



! 



& 



i 



mm?® 




\1 



WFIWTWF 

(to (irn on emu can do 

good printing cneaper 

1 nan m can. Chat Is a 
prcttv strong asKriion but 
we art prepared to prow 
It at anytime. « • • « • 

« Yon alatt also tear in 
mini that we engrave pine 
Hocks witli areat skill 



1 1 ■ I ■ I ■ 1 1 1 1 J 1 1 1 1 ■ 1 1 1 1 



MM CO. 

719721 Sycamore %, 

CINCINNATI. 



ORDERS FOR POLITICAL POSTERS WILL 
8E SHIPPED ! 



^itfwiifflnifniiwnin 

8^* Aatir Jutt .issued a 




tp,ctoral m 3 

osiers, 3 



Billboard advertising. 



October, 1896. 




CHICAGO 



Send your paper to the 



Chicago Bill Posting Co., 



W No - 395 West Harrison Street, CHICAGO, ILLS 




Printer's Ink 
Helps .... 
Advertisers! 



10 Spruce Street* New York. 



Am YovONtOr Tnin? HUMMM ggygr 




And Her Suburbs, Embracing 




STEIHBRENNER S 
DISTRIBUTING 
SERVICE, 

There It Na Olh.r Way. 
Andres,. 

W.H, STEIHBRENNER, 
No. 811 Vine Strut, 
i,0. 



the Publicity S> 
Subscription Price, fi.no per year. 
Send. ioc. for sample copy. 
KATe E. ORISWOLO, 

13 School Street, BOSTON MASS. 




October, 1896. 



BILLBOARD ADVERTISING. 



LIST OF MEMBERS. CORRECTED MONTHLY. 

International Bill Posting Association 

Ol the United Slates sad Canada. Formerly the Interstate Bill Posters' Protective Association. 

OFFICERS. BOARD OF DIRECTORS. ■"' . EXECUTJVE COMMITTEE. 

CmMLt UAXWBL iHMWja Lincoln, ill. IIARKV STOOPS. Ch.lt.noot-a.Tenn. c B. W'Ot>DWORTIi. Fon Wayne. lad. - I. P. CARD. Itar-rd. III. 

aWH'Ct li. Kf.MiV. Src.i-my. Wjulicun. 111. L- M. CRAWFORD. TopckiTKin. D. C BKNJAillN, Wioajer. Oit. ..... *. ™ . ^ 

BOARD OF PROMOTION. — To be appointed by the President, and composed of one member from each State, . .... 



To„. 


Ala 


Jane* J. Baker. . „. 








SSg-e^k-L. .... 




MEMBERS. 
POSTER PRINTERS. 






tferchmta Ad-Sinn CO- .. 




~f*mm. . 

cietoyg^ 

Saginaw E. 




odd PSffnri " r "'" 

lllilliD « ItoLnd 






m» 


Temple Hill fulling Co 

EK .fcfisSsr^-- ; 


is 
■is 

1 


Ill 




•' bbS!. '" 


§ 
n 


Calvert Lithographing Co.- , Detroit. 

He-megta ft. Or, Slto» printer*- .„^CtnetnnjitJ, 

H. J. CooninK Si Co., Bulletin pa inter*. ... Chicago. 






talpft "ill Polling CO » 

PG iilonl 5i K n and Bill PoVgCO. 
Fred w. Jcueti-IZZ.™™?^!^ 


gar SvE 


• 




SOLICITORS. 








E. MO. Bin rostine at Di.-1'K Co.. 


ADVERTISING AGENTS. 


oS^.rtr:::::: 




■ ■ ■ 


N.J. 


Wto. K_ DeKwillcr ™ 












Capitol city Bill Posting Co......_.. 




Sim Fr t^°AbeV™bie" 




SeTw ^e"*- ..I- ~ 
L &TfoUghl*..ng ■'.■■■.„.. 


NATIONAL INSPECTOR. 




Welle m Hill POSling CO .. 

!-.'■??=.-.-- 






KM - 

SH?" :- — '— 




ATTORNEYS. .. • jj 










W. T. Kwgh 




SCALE OF PRICES. 

Cities ot " pbpuix jipirsbMt, Jodays.. 

taTiieilc, id week. 3 d week. ,th week. V 
C^W^aaiJ <™«plKcwVort CJtyj peii 
One sheet scaiieringfji:. per sheet, 15 days. 

PRICES FOR CIRCUS TORE. 

All stand work on protected board*, inc. per running 
Itnenl foot, or 4c per f.heet per week < 

Single ibecta, not lined. 3c per sheet, . 

- CARD AND TIN TACKING. 

: * "r« : 'J? :: 

Tack, to be Cnralilied by the adierliaer. 

blSTTUBUTTNG. 

Diitributiug itm, aniclrs not om >oooce weight 










■Ran V.llej Bill Porting Co - 




lu.llnnapoHi 




II 












I t. Wayne Cily Bill I'osl. tin Co 


Appletoo,. 
MerSlT 1 "":"' 

WeM|"P«tnt 


T 


t&gS!2SS=== 


jiHo 
• || 


gmpireWii roiling Co 




Shrlbyrille,,.. 






w. a. Rurriltt. 


-pence! Bill PDHIng Co. 




■■ wribJ? I r? d a^ri a ° 

UCriUt-S<hn;i.;t; Bill i'.^vjii C„ 




iSSonyKU Foaling Co . 




•J- 
Mi.ur 




**"Er. 


a B.wbicw* 


tStSSESt luA'poStaff co-.„.™ 


qtaSSlFs-M >ltldn, nol o«r »nct weight; 
• Ji, 73 per thousand. 

Over iooo lota, ratei will be made otr applitalion. 
Country- team route, double abort plica. . "i 

' CLOTH BANNER SKiNS- 






wlodn 






llcoo 


1416 to J 1118— JSS , ■ ■ St. " 



October, 1896 



Advertisers 



Obtain all the advantages or a 
guaranteed service by . recourse 
the system of the INTER' 
NATIONAL ASSOCIATION OF DISTRIBUTORS, OF THE UNITED STATES 
AND CANADA. It is a genuine guarantee, one that really DOES GUARANTEE. 
Any person who contemplates advertising by means of Booklets, Circulars, 
Folders, Leaflets, Almanacs, Calendars, Blotters, Catalogues, or Samples, and 
wishes to have (hem honestly, thoroughly and conscientiously distributed from 
house to house, at less than one-fifth the cost of mailing, will do well to write 
the Soliciting-Secretary, JAS. L. HILL, NASHVILLE, TENN. 



The International 
AsseeiATiQN 



©f Distributors. 



M Vice Prem'l, W. KRVDER. uemihc, Mich. 
M Vic* Previ, W. H. eaSE, Ft. W-y.e, l.d. 



Distributors 



Who believe in associated effort 
and recognize that the best way 
1 of helping the individual is by 
elevating the business at large, will do well to unite with this movement. The 
Association, which now numbers over four hundred and fifty members, is grow- 
ing rapidly and its franchises will soon be at a premium. At the present time 
there is room lor more sober, reliable men, who make a business of distributing, 
and W. H. STE1NBRENNER, 811 Vine Street, CINCINNATI, ©.. will be glad to 
hear from them. Novices and minors need not apply. 



October, 1896- 



B1IXBOARD ADVERTISING. 



Classified Advertisements. 



BILL POSTERS' DIBECTORT. 



Waukon, Iu w o . Wm.S. Hsrt ft CO. 

fnp. WW). O.Dlml JM «M0-. Inclndln ( 



Anaconda, Hon. Fop. 12,000. 
mtn empliir'd ml the ■mellcr. >at 



Aithuvtllo, W. O. "Tar lain* of Iki M' 

saa-Jfiss'.w en. i" 



Bnti.h Col. Pop. 7,OCO. 

iargttgag""" 



Fort Wayno City I 



.Toilet, HL, DoLong ft 1 



DENVER, COLO. 

ThaCorran Bill Mini ^f^JJ 



UM, Ohio. Pop. 20.OO0, 



ItMhMUr, H. B. FfMkM 



Humphin, Tenn. ^ 



Newport. Ky. G. B. Ottiog ft Sod, 



Palmyra, H. Y. Tred. P. Kelly, 



V. H T mwiiridr*, BILL t^Mttr. FUnto 



i. Vl ru ,rt. Hill IWI!u,l'o.o.ll.n mn- 
1,111 :, p.1 1( . ....I 

■. alnL.ll UK. .1 A.M.— KilKKIi I 



Biaghamton. N. T. Pop. 40.000. 

S«*"T , "&iT l Br™Ii ln, i n ' r 'iiIiIiihi" 

mural*! )«4i|D|in.| dUtiibutlng 



LmooalB.H.H. Pop. 18,000. 



Classified Advertisements 



BILL POSTEBS' D1BECT0BT. 



ChUUCothe,IIL Pop. 3,500. 

Win RFr. OdlM. lot rttro'nd »t. r ^:>'ILulal«■ 
e ne -1 1 n I ly Inr n 'itatd. 



Pittsburg, Pa. Pop. 600,000. 

r>t„blH.h«i I*- 
Tb. T*,l 8 UT^" IJ,« 



Merioian, Miss. Pop. 10,000. 



La Verne, Minn. Pop. 3,000, 



Mattapan, Moss. D. Ik Cashing, 



Weaken, Iowa. Pop. 3,000. 

Wm. H. Hart A Co. control all apsea. In- 



Muudvillu, Pa. Pop. U.O0O 

sajsasajsur— ° n " 



rb.« M.-Jrolihat*... P 



DISTBIBDTEBS" DIBECT08Y. 



Wt am naratlrt t*al aincrtisrr, *iU rttmt 



JttoknonviUo. Ill-, 807 8. Main Bt, 

W m . Bu -if . mrra wr ol Mil nmmmndfd 
bjlT r*. Ill.L Bd.ho. 



Donnt J. LofebTM. ktancbertor, 

N.H.wmv. Kell-biel " 

Kloda olidiert .io, M.l 



Cincinnati, O. 



Dowagiac, Mich. 



. J.Krrdar.FW 



Barton, Md. 

Tna Ads. Dlit. Bnraao, (Wi nod dlalrt- 



Prodonia, N. Y. 



Grand Rapids. Mien. 



Newport. BY- 

O. H.Ottln* * ha Bill Pi 
lr1baion.eS Yurk iUhl 



Peterson, N. J., Population 98,000. 



Paducah. Kentucky. 

H J.l-M'H HARTH. 



Classified Advertisements 



DISTBIBOroBS' DIBECT0BT. 



Williamaport, Pa. 



Kerrsville, Tex., Geo. A. Harrison, 



Menomonie, Wis. 

Flint ft Thompson, 

lad" iuunvi 



MiLford, Mass. Pop. B, 

E.R.N'p.-.DIsrlbnl^r. 337 Mun r\ 



h» □ S' w iTtoI cSe a^profi nn" e sJ bole * 



„ rti, krad ft jo fa ft 



BOnd, of Boston, 16 Central Street. 
Day. Chae. II., Whit neyvillu, Conn. 




WooLfolk, Ches. A., lit 
BtreetTLouumUe, Ky. 

Una. CHu J., Fanniopon. He 



440 W. Main 



NOVELTY SIGNS. 



SI6 NS. iSXftSSS!? ^.r" iS"J 



STREET CAR ADVEBTISING. 



r- tote Me ipj*. i 



Broadway Adrrrllslng Co . Huh J. Giul, pro. 
j6i Bmdnr. Nrw York CiSy. 

Mark D. Batch elder Co- 38H Hi- 



Send S4 eta. in stamps to Henne- 
gan ft Co., 710-721 Sycamore " 
iti,0..and 



POSTER PRINTERS. 



Adcttliitmt*n .mirr f*u ttad ttjB frr par, in 

s. ■■ set aSnnSti 



It Li l ho Co. Detroit. Mich 

ion Snow Printing Co. jJAnn, Nt.Torl 
al CitT Show rrtHng Co, JJickKn. Mich 
>l Llltwand Ho, CO. 14 o6til««, Now York 
il Show [-riming Co, MJ Monroo, Chicagn 

....... I. ... ... , ; „,,„,.,. | ....... 

er-jonrnafjoli Poom». LotrisvilTe, Ky. 



34 S. 3rd St.. Philadelphia, F 
The Donaldmn Lliho. Co.. Cln'ti, O. 

A Co. Baltimore 

5bo-PrintinrCo..J>7SFIjTOOOlllPlMe. 



Fre« Press Sh»w 



Prini^ tS, '^i k fcl«''!'tl! St Lmii. 



■ man 1-rtniltig Co.. Jndtanapolu, Ind 
, C K. ft II . H.. Nuhrillt. fun 

negan & Co., Cincinnati, Ohio. 

jMkam, J H„«ncontio.no-Toifc 

Jordan EW PrioIioK Co.. Pi.nkHn. Orinp, 

S^iajasate* ■■«-». 

■^MntMwiii ( || ,UR ' 5™ or!* 

■ Litta Co 1VH.C. in wot 14tb it, 

- ■ aSSir* 

lldo'Jri'iali^ri 'til.' **« ^rS' M^uk^. wi. 
] SUtn Frintinji Co., Cindnruti 
,1,, -, -,!„.- it, ,„,„,.,,. . i-mtldenor, H. 1, 
■rtmni Show PrinU i« Clark. Chicnp. 



MURAL SIGNS AND PAINTED BULLETINS 



tU^ujjiDQ. Mich —J. j Hon 
N Tho'ct' i! Qndo Co. "t» w 

C. S. HoorhtaLini.^No ^P"* PI 

tarn W. Hoke. "i»V 



_hniw>«iiw.awanbiTjri 



BILLBOARD ADVERTISING. 



October, 1896 



PICTORIAL POSTERS FOR RETAILERS. 

Applicable to all lines of trade— Hats, Shoes, Clothing, Millinery. Jewelry, Groceries, Baby Carnages, Harness, in fact, any and everything from a Coal Yard to 
an Ice Dealer. They're good, too— the very best of their kind. Writ: for our Catalogue and Price List. Send for our Samples of Democratic and Kepullican 
Rally and'Mass Meeting Fosters. 




This cot represents oar new firteen sheet Poster for the CLOJIK and WRAP trade. It is brand new, and depicts the styles for the Fall »n(i Winter of 9 5 97. 
We Will send anyone a sample copy for a dollar. We also haye a new itxtctn-ftttct, and five.new two-aWts for tbe Clothing Trade. Our Holiday Posters are 

^ C , NC | NNA TI, OHIO. 



BILL. POSTERS' 



PASTE BRUSHES 




This Brash is nunrofactn 
pecially for us, and is folly wai 
It U the cheapest GOOD fim 
can find anywhere. 

PRICES. 

S Tn.li, . 02.28 Eu 



"UNEXCELLED" 



B Inoh, - 82.78 El 



SEND YOUR ORDERS TO 



The Donaiclson Lithp. Co, gineinnqti; O. 



We'll Tell You How To 

Use. .Posters to the best possible advantage. 
We will tell you how many it takes to; cover 
any City, County, State or Section of the 
Country. We'll tell you the best sizes to 

■utilize.- We'll give you many valuable hints 
and suggestions that you can utilize profitably,, | 
It's part of our business to know all these': 
things, and our information is always at the 
service of our patrons. We have a vast fund 

_o£ new and original ideas for special posters./ 
If you are contemplating advertising with: 

."posters, it will, pay you jto write .us. We will ■ 
furnish you with estiuiates, rough sketches, 
etc., for asking. " . / 

THE DONALDSON UTHO.CO. 
CINCINNATI, OHIO.